What you can set up yourself
1. GOOGLE SEARCH CONSOLE
Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. Setting up Google Search Console is relatively easy – and will almost certainly improve your search position in Google itself. (Bing has a
similar tool available also).
2. INTERNAL LINKS
If you’re at the stage where you’re comfortable creating content or writing your own website copy, consider using hyperlinks AKA this inside that copy to other pages on your site. Otherwise known as “internal links”.
Internal links help to improve your SEO in a few ways:
- Helps Google (and all search engines) establish your site’s structure.
- Helps search engines with information hierarchy of your website. For e.g., your homepage is more important than your FAQs.
- Helps to increase the amount of time a person spends on your site.
Here’s an example of how you use internal links inside your website copy.
3. EXTERNAL LINKS
Otherwise known as ‘backlinks’, is when an external company’s website links back to your own. Let me explain why this helps SEO.
Your website has something called “domain authority”. Consider this – when you search for, virtually anything, chances are that Wikipedia will rank quite highly in the search results. Why? Because Google recognizes that Wikipedia has a strong domain authority.
That is the goal here. And backlinks can help in establishing that domain authority.
If your brand is viewed by search engines as having a stronger domain authority than X competitor, you will appear higher in the search results than they will.
Without going into too many other details about the why. How do you go about building backlinks?
There are many ways. From creating guest articles for publications/external blogs to encouraging partner businesses to list you on their website. I could create an entire article on building backlinks but know this – it’s essential and it requires absolutely no website development knowledge to start doing. Message your partners/customers and start establishing relationships.
4. SSL CERTIFICATES
If you look at a website’s URL, you’ll usually notice one of two things, depending on the site. In the URL, the website will either start with HTTP or HTTPS. For e.g., www.snapclose.com
Without elaborating on this too much, HTTPS encrypts the data that is displayed on your site. Having HTTPS tells search engines, and customers, that your website is secure and protecting their information.
As a note, if you collect any personal information about your customers – for example, their email address when you ask them to fill out a contact form, you really need to ensure you have HTTPS setup on your site. Google and other search engines prefer this and promote this.
How to set-up your HTTPS? – ask the hosting provider of your website. Most hosting providers will provide an SSL certificate for free (which allows you to have the HTTPS) and most offer free set-up. If they don’t, websites like GoDaddy offer SSL certificates for a cheap price.
Check whether your site is HTTPS by simply looking at your URL. For more information, please contact me directly.
5. SEO OPTIMIZED CONTENT
Scroll back to the very top of the article. Remember how I said, you’re not just a title company – you’re an Atlanta based title company? – that is an example of SEO optimized content.
That same principle applies to everything on your site. Make sure you consider Google’s algorithms and customer’s search phrases/queries that they may be looking for.